Every towel brand claims to be sustainable. Very few will tell you what they have measured and what they have not.
Here is where we actually stand.
Bamboo is a grass, not a tree. It is harvested by cutting the stalk and leaving the root network in the ground, which means no replanting cycle and no bare soil between harvests. In its native growing range it generally needs no irrigation beyond rainfall and no pesticide application to reach maturity.
As a fibre it holds more water per gram than cotton at the same weave weight, and releases it faster — which is why a bamboo-blend towel dries on the rail instead of staying damp. Practically, that also means fewer washes per towel over its life, which is where most of a towel's lifetime footprint actually sits — the low-impact case for the blend, in one sentence.
Turning bamboo stalk into a spinnable fibre is a chemical process. Most bamboo textile on the market — including ours — is bamboo viscose, produced by dissolving the cellulose and extruding it. Done badly, that process is genuinely dirty. Done in a closed-loop system, the solvents are captured and reused.
We will not claim our supply chain is closed-loop until we can show you the paperwork. That verification is in progress, and this page will say so plainly either way.
A brand that publishes only its good numbers is not being transparent. It is advertising.
Our cloth is tested to OEKO-TEX Standard 100, which certifies that the finished fabric contains no harmful substances above the tested limits — relevant for anything that spends its life against skin. It is a chemical-safety standard, not an environmental one, and we try not to conflate the two.
Closed-loop verification for the viscose stage. A published figure for water use per towel that comes from our mill rather than an industry average. A take-back route for worn-out towels so they are shredded into insulation rather than sent to landfill. When each of those lands, it will appear here with a date.